Articles tagged with keyword(s): Social Media
Social Media Return on Investment (ROI)
Chris Yates blogs on yates11.wordpress.com that some companies are still struggling with Social Media because they don’t understand THE VALUE. These companies just want to hear about ROI and that’s obviously important but without TRUST from your customers they won’t get what they want. Building trust with your Customers should always be the number 1 objective but [...]
Why should brands own their social media profiles?
The following article appeared on www.econsultancy.com. Full credits are given to the original author. ”Brand managers are paid handsome salaries largely to optimise and protect their brands. This means raising the key brand metrics (reach, awareness, favourability, etc) and avoiding brand damage. In today’s multichannel environment I argue that brands need to be monitored, represented and protected online. I [...]
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