Articles tagged with keyword(s): Brands
Magna: Online Video To Grow 32% In ‘09
Gavin O’Malley blogs on yates11.wordpress.com that, despite the economic downturn and its inevitable strains on overall advertising expenditures, online video is clearly holding up as a beacon of change and growth, according to an online video forecast released Monday by Magna. Magna — a unit of Interpublic’s Mediabrands division — forecasts that the U.S. market for online [...]
Squatting not necessarily an abuse – Brand Owners Beware!
In yet another delivery in our series of articles on the importance of selecting the correct domain names, the role that Internet Law plays therein, the effect of cyber squatting and the online protection of your trademarks and brand, we bring you the following article which appeared on www.mondaq.com, namely Squatting not necessarily an abuse – [...]
Why should brands own their social media profiles?
The following article appeared on www.econsultancy.com. Full credits are given to the original author. ”Brand managers are paid handsome salaries largely to optimise and protect their brands. This means raising the key brand metrics (reach, awareness, favourability, etc) and avoiding brand damage. In today’s multichannel environment I argue that brands need to be monitored, represented and protected online. I [...]
Tags Cloud
Copyright © 2009 Fresh Lemon Media - Web presence created with sweetness from
and a dash of
