New Media loosely describes those forms of communication and art enabled by digital technology. We currently use "New Media" to provide a broadly accurate (but also somewhat imprecise) sense of those communications, technologies, and artworks made possible or actual by advances in digital computing. "New Media" communication environments are readily interactive which opens new possibilities for conversation and feedback.

Websites, Blogs, Email, CD/DVD, Video, Electronic kiosks, Virtual Reality, Interactive Television, Internet Telephony, Mobile technology, audio streaming, online radio and Podcasting are all classed as New Media. The secret is to use a combination of these technologies to enhance the interactiveness of the user's experience on the Internet and, as such, increase profitability exponentially.

Traditional media companies will struggle to maintain their audiences in 2007 onwards.

"We really need to think about what it means to be in an interactive environment," says Michael Rogers, futurist-in-residence at the New York Times.

Fresh Lemon Media designs and develops interactive new media websites. And we develop these websites in such a way that it is maximally exposed to the Internet by using tested Internet Marketing Strategies and a combination of abovementioned mediums. Fresh Lemon Media also develops and produces Video and other multimedia products which can also be integrated into these said websites.

Hollywood Reporter: “User-created Web content soars. Increasing numbers of Americans are posting their own content online” says a new USC-Annenberg Digital Future Project survey.

BrooWaha "a collaborative online newspaper that gives ordinary readers a chance to participate and share their knowledge" is a new citizen media newspaper covering the Los Angeles region.

Says founder Ariel Vardi: "The idea behind this website is to provide a platform for amateur journalists on which they can post their articles and get some exposure. Their work is rewarded by what we call popularity points. The ratings readers give you along with a number of other factors determine your popularity. The more points you have, the more weight you are given in the organization of the newspaper: your articles will be more likely to reach the headlines, your votes will have more impact. We are growing pretty fast and constantly looking for new authors. ... We have started with L.A. but other U.S. cities will follow by the end of the year."

A website is a living thing that needs TLC - Tender Loving Care - for it to grow. All too often we see sites launched with a huge amount of backing and resource; only to be left to wither and die through neglect soon afterwards, writes James Varga. Email is also a great tool to promote viral marketing campaigns and if used correctly has the ability to exponentially grow website traffic and potentially business, writes Andrew Azorbo.

The New Media industry shares a close association with many market segments in areas such as software/video game design, television and radio, and particularly advertising and marketing, which seeks to gain from the advantages of two-way dialogue with consumers primarily through the internet.

Fresh Lemon Media utilizes a total New Media implementation strategy to grow any business.

It is furthermore of the utmost importance to realise and understand that the Internet is drastically changing social behaviours all over the world and we are now seeing “real” virtual communities being formed on the Internet. These communities are being formed on the basis of free association. We are now, literally, seeing people spending huge amounts of time on the Internet talking to their “friends” from all over the world. People are talking to others from distant Countries more often than what they are doing with their real friends and real next door neigbours.

With the ever-increasing speed of broadband, these communities on the Internet are more and more looking for the “personal touch” as well. The members of these communities trust each other more than just general searches on the Net. In the case of these concepts we can get, for example, the situation where X from Australia will ask Y from South Africa for recommendations on Guesthouses in Pretoria! People, especially more and more older ones, are using blogs to get away from their “loneliness”. This situation, in itself, offers various massive opportunities to generate income and offer services and products.

More and more people can’t wait to get home to start talking to their friends on the Net. And, yes, they are doing it from work as well.

This tendency was confirmed by Time Magazine on 19 December 2006 in announcing their Person of the Year Award.

• “New York - You were named Time magazine "Person of the Year" on Saturday for the explosive growth and influence of user-generated internet content such as blogs, video-file sharing site YouTube and social network MySpace.
  
• "For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time's Person of the Year for 2006 is you," the magazine's Lev Grossman wrote.
  
• The magazine has put a mirror on the cover of its "Person of the Year" issue, released on Monday, "because it literally reflects the idea that you, not us, are transforming the information age," editor Richard Stengel said in a statement. 
  
• You beat out candidates including Iran's President Mahmoud Ahmadinejad, China's President Hu Jintao, North Korean leader Kim Jong-il and James Baker, the former US Secretary of State who led Washington's bipartisan Iraq Study Group.
  
• Time has been naming its person of the year since 1927 and the tradition has become the source of speculation every year, as well as controversy over unpopular choices such as Adolf Hitler in 1938 and Ayatollah Khomeini in 1979.
  
• The aim is to pick "the person or persons who most affected the news and our lives, for good or for ill, and embodied what was important about the year, for better or for worse". (Internet Media is for example just that)
  
• Grossman said the creators and consumers of user-generated Internet sites showed a community and collaboration on a scale never seen before.
  
• "It's about the many wrestling power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes," said Grossman, Time's technology writer and book critic.
  
• "The tool that makes this possible is the World Wide web," he said. "It's a tool for bringing together the small contributions of millions of people and making them matter."
  
• MySpace - bought by media giant News Corp last year for $580m - has more than 130 million users around the world and adds around 300,000 members a day, while YouTube - bought by internet search leader Google last month for $1.65bn - gets about 100 million daily views.
  
• "These blogs and videos bring events to the rest of us in ways that are often more immediate and authentic than traditional media," Stengel said. "Journalists once had the exclusive province of taking people to places they'd never been. But now a mother in Baghdad with a videophone can let you see a roadside bombing or a patron in a nightclub can show you a racist rant by a famous comedian," he said. Time's 2005 Person of the Year was the richest man in the world, Bill Gates, his wife Melinda, and Irish rocker Bono for being Good Samaritans, while the 2004 choice was US President George W Bush. In 2003 "The American Soldier" graced the cover in a year when US troops invaded Iraq.”
  

Fresh Lemon Media is developing such communities offering it’s members not only self –contributed content, but a huge amount of services, products, entertainment and the platform to discuss matters with likeminded people. From all over the world.

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