With the growth of the Internet and subsequent growth in doing business via the Internet, domain names are becoming increasingly important for the business- and trademark owner.

Most businesses still regard their domain names as of lesser value than their trademarks and trade names. The protection of trademarks is big business and also a very specialized field managed by attorneys specializing in the registration and protection of trademarks and trade names. They use special techniques in protecting the valuable trademarks of their clients by registering protective trademarks in addition to the main trademarks and names. Why is it then, that the value of domain names is neglected by businesses and these specialists?